North Insa Madang is the gateway to the Insa-dong Cultural District, which leads from Anguk-dong Intersection to Insa-dong Road. As the midway point between Anguk-dong Intersection, which exudes a modern image, and entering Insa-dong Cultural District, which is a street of traditional culture, it is a famous Insa-dong attraction where tradition and modernity naturally harmonize. It is a wide open space in the middle of the city and is also a place where various exhibitions, performances, and cultural experience events are held.